Crafting ads on TikTok takes advantage of the app’s unique style, reaching an engaged audience at the moment when they’re most interested in a product or service. With the right approach, brands can make an impact with ads that are both creative and entertaining.

To start crafting an ad, open the Ad Manager in the TikTok app and select Campaign. Next, you’ll set up a new campaign with an automatic budget (great for brand awareness) or a lifetime campaign (great for generating customer leads). You’ll also set a daily budget for your ads.

Crafting Your Strategy: Crafting Ads on TikTok

When you choose “Automatic placement,” you’ll be able to select which types of apps and news feeds you’d like your ads to appear on. You can choose to target your ad to app installs (great for growing your brand’s reach) or website conversions.

TikTok users have the attention span of goldfish, so it’s important to grab their attention early on in your ad. Use a strong hook that resonates with your audience, such as a compelling title card or an attention-grabbing phrase, to engage viewers in the first few seconds of the ad.

Then, choose between a video or image file as your ad creative. If you’re uploading a video, it’s critical to follow TikTok’s recommended ad specs to ensure your content looks great on the platform and across partner apps. You can view the specs in the Ad Manager by clicking on the pencil icon in the top right corner of the ad’s preview.

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