From animal-themed haircuts to a more bespoke beauty routine, these are the trends we can expect to see more of in 2022. Using Google search data to identify trends that saw the biggest year-on-year increase in interest, we looked at what was making an impact on beauty consumers in the run up to the new year.

Gender-inclusive beauty

Most Popular Fragrances of the Year gender norms becoming less defined, consumers are seeking brands that reflect their values. Brands like Jecca Black and Fluide are leading the way with gender-neutral packaging, as well as images of both male and female models for their products and ads. Additionally, skincare brands are creating personalised formulas for their customers by analysing their skin data and creating custom-made products.

Glow Up: Unveiling the Latest Beauty Trends and Must-Have Products for 2022

The beauty industry is also embracing fermented ingredients, as more consumers turn to gut-healthy lifestyles and want their skincare to reflect this. The rise of lactic acid and kombucha-based products is a clear indication of this. These probiotic ingredients help the body to fight inflammation, a key factor in ageing.

At-home, salon-level treatments

With people still under a lot of stress at work and in their home lives, they are looking for ways to reduce stress and feel more energised. As a result, we are seeing at-home DIY alternatives to hair salons and spas such as DIY lash extensions, teeth whitening, LED light hair removal by Wakse, and at-home facial masks from brands such as Byte.

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